Group insights
Lighting
248.4K members
7,029,926 viewed
Activity
20,834 posted & commented · 2,002 posts · 27,905 comments · 119,963 reactions
Everything Stage Network · 2026
Media
Kit.
Connecting the Worlds of Live Entertainment
About Everything Stage
Who we are
Everything Stage Network connects the people who make live events happen, from lighting, audio, rigging and video crews to production managers, venues and suppliers.
How the communities work
Our Facebook groups are organized by trade and specialty. Members ask technical questions, share show and gear experience, and find crew, jobs and equipment. The Network Page shares stories and updates across those disciplines.
Why it matters
Members get practical answers from peers who do the work. Sponsors can choose the community most relevant to their product or service and reach people who use, recommend or buy it.
01 / Network insights
The audience
47.2 MILLION
Network views
July 1, 2025–July 1, 2026 · 47,200,429 total views757,032Network Page views
Aug 1–Oct 31, 2026
Aug 1–Oct 31, 2026
754,919Network Page post views
Aug 1–Oct 31, 2026
Up 43.0% vs. previous 93 days
Aug 1–Oct 31, 2026
Up 43.0% vs. previous 93 days
106,325Network Page reel views
Aug 1–Oct 31, 2026
Aug 1–Oct 31, 2026
9,780,087Documented views across reported properties
Jul 1–Sep 30, 2026
Jul 1–Sep 30, 2026
Group insights
Rigging
41.2K members
1,748,614 viewed
Activity
11,244 posted & commented · 1,156 posts · 14,863 comments · 90,324 reactions
Page insights
Network Page
757,032 views
31,051 engagements
Q3 2026 benchmarks
Jul 1–Sep 30, 2026
Lighting · 246,600 members · 7,470,685 views
Rigging · 40,200 members · 1,774,703 views
Network Page · 430,311 views · 18,804 engagements
How to read these figures
Source for Q3 figures: Everything Stage Network Q3 2026 Sponsor Report. Lighting, Rigging and the Network Page accounted for 9,675,699 views within the broader documented subtotal. Q3 reporting covers July 1–September 30, 2026.
The Aug 1–Oct 31 Network Page figures are a separate, overlapping reporting window supplied by Everything Stage Network. Page, post and reel views are shown as reported. Each is a separate measure and should be read on its own. Group activity uses the Aug 1–Nov 1 window and follows the labels in Meta Group Insights. Views measure activity and can include repeat viewing.
Advertising suite
Advertise with Everything Stage
Get your gear, services, or event in front of the people who build the show. Start with a single placement or build a campaign across Pages, groups, social video, and publishing.
Sponsorship
Put your brand on the cover
Choose Title or Premium placement on a Page, a group, or both.
Pages from $1,500/mo · Page + group from $4,500/mo
Group feed
Launch a product
Run a group post for a launch, demo, or event. Pin it when you need a longer window.
Posts from $400 · Pinned from $800/week
Reels & Stories
Show your gear in action
Use a short demo, a show clip, or a Story to put the product in context.
Reels from $200 · Sponsored Story $1,000
Website & Topics
Reach a specific trade
Choose a department World or website placement, or ask about a sponsored Topic in Lighting or Audio.
Web from $500/mo · Topics $2,500 setup
Bulletin & Newsletter
Sponsor an issue
See how sponsor strips and partner sidebars sit alongside production stories.
Proposed rates · Bulletin $350 · Newsletter $750 per issue
Print magazine
Book print space
Choose four-color junior or tabloid ads, spreads, and premium cover positions.
From $1,185 for one insertion · Full-page tabloid $4,700
Member gear ads
Sell a used console
List a console with the community that works with this gear. Rates depend on age.
Free for consoles over five years old
Choose a placement and preferred dates to start a booking request. The Everything Stage team confirms availability, pricing, and scheduling before invoicing.
02 / Advertising & sponsorship
Rate card
Cover-photo placement
Page & group sponsorship
| Property | Title | Premium |
|---|---|---|
| Page | $2,500 | $1,500 |
| Group | $5,000 | $3,500 |
One Page + one group $4,500–$6,500/mo.
Group feed
Post advertising
- Standard post
- $400
- Pinned · 1 week
- $800
- Pinned · 1 month
- $1,500
- Pinned · 3 / 6 months
- $4,000 / $7,500
One-time member ad
Console listings
- 1–2 years old
- $250
- 3–5 years old
- $150
- Over 5 years old
- Free
Lighting or Audio
Topics
- Setup
- $2,500
- Research & tagging
- Separate quote
Social advertising
Reels & Stories
106,325 Network Page reel views · Aug 1–Oct 31, 2026. Historical audience activity.
Longer video rates
One-minute video: $250 / 3 days · $500 / week · $1,500 / month. Ask for a quote for longer formats or terms.
Proposed launch rates · owner review
Website & publishing
Quarterly magazine · Print advertising
| Ad size or placement | 1× | 3× | 6× | 13× |
|---|
Multi-insertion pricing applies to the number of issues booked. Rates match the PLSN 2026 print rate card.
USD. Proposed inventory and placement dates are confirmed by quote.
03 / Ad spend comparison
Compare CPMs
Everything Stage Lighting
$1.49–$2.13Per 1,000 historical group viewsView sponsorship calculations
Meta Ads
$8.82Median CPMAdKit · Oct 2026
Google Ads
$77.77Median CPM$18.04–$247.52 · middle 50%
AdKit · Oct 2026
Live Design
$65–$150Listed display CPM2026 Solutions Kit
Everything Stage uses historical group views. Paid ad CPMs use delivered ad impressions. Pixis reported a $2.54 average Google Display CPM in its Jan 2024–Feb 2025 sample. The Google Ads median above uses a broader advertiser sample.
Reach the people who use your products
| Audience fit | Everything Stage | Meta Ads | Google Ads |
|---|---|---|---|
| Dedicated live event industry community | ☑ Included | ☐ Target through campaign | ☐ Target through campaign |
| Working crews discussing gear they use | ☑ Community activity | ☐ Depends on audience | ☐ Depends on audience |
| Department-specific audience | ☑ Choose the group | ☐ Configure targeting | ☐ Configure targeting |
| Peer equipment advice and troubleshooting | ☑ Community activity | ☐ Depends on placement | ☐ Depends on placement |
| Upgrade and purchase discussions | ☑ Documented examples | ☐ Depends on campaign | ☐ Depends on campaign |
☑ Established community context. ☐ Requires campaign targeting or a suitable placement. Community activity describes the audience; individual purchases and results vary.
See community examples · Meta targeting · Google audience targeting
Page and group cover sponsorship
How many sponsor cover impressions would match the Meta or Google Ads median CPM over a three-month term?
| Everything Stage cover placement | 3-month price | Impressions to match Meta | Impressions to match Google Ads |
|---|---|---|---|
| Network Page · Premium | $4,500 | 510,205 | 57,863 |
| Network Page · Title | $7,500 | 850,341 | 96,439 |
| Lighting or Rigging group · Premium | $10,500 | 1,190,477 | 135,014 |
| Lighting or Rigging group · Title | $15,000 | 1,700,681 | 192,877 |
Thresholds use the listed price and are rounded up to whole impressions. An actual cover sponsorship CPM requires impressions of the sponsor-bearing cover during the booked term.
Everything Stage historical audience
Cost per 1,000 property views for context. Calculated using three months of listed sponsorship fees and the historical property views below. Property views include activity across the Page or group.
| Property | Historical views | Cost per 1,000 property views |
|---|---|---|
| ES Lighting | 7,029,926¹ | $1.49–$2.13 |
| ES Rigging | 1,748,614¹ | $6.00–$8.58 |
| ES Network Page | 757,032² | $5.94–$9.91 |
Other media rates and audience figures
| Channel | Rate | Audience or unit |
|---|---|---|
| ES Lighting | $3,500–$5,000/mo | 248.4K members · 7,029,926 viewed¹ |
| ES Rigging | $3,500–$5,000/mo | 41.2K members · 1,748,614 viewed¹ |
| ES Network Page | $1,500–$2,500/mo | 757,032 views · 31,051 engagements² |
| ES Page + group | $4,500–$6,500/mo | 1 Page + 1 group |
| ES Topics | $2,500 setup | Lighting or Audio · historical post research and tagging quoted separately |
| Meta Ads | $8.82 median CPM³ | $3.15–$19.44 CPM, middle 50% |
| Google / Microsoft Search | $5.42 avg. CPC³ | $66.69 avg. cost per lead |
| LDI 2026 | $5,300 / 100 sq ft | $53/sq ft · booth space |
| Live Design | $65–$150 CPM display · 2026 Solutions Kit | 130K+ site views/mo · 45K+ email subscribers |
| FOH | $4,700 / full page | 20K+ monthly subscribers · price from 2026 media kit |
| PLSN | $4,700 / full page · $1,500/mo newsletter header | 29,812 subscribers · 2026 card |
| AVL Times / AVL World | Quote | Digital trade media |
| Pro AVL Asia | Quote | Trade publication |
¹ Aug 1–Nov 1, 2026. ² Aug 1–Oct 31, 2026. ³ Observed benchmarks.
CPM, CPC and sources
CPM = spend ÷ delivered ad impressions × 1,000. CPC = spend ÷ clicks. Everything Stage audience totals describe the property. Placement CPM requires delivered ad impressions.
Everything Stage Q2 rate card and Meta Insights · Google Display benchmark · Meta benchmark, Oct 2026 · Search benchmark, Apr 2025–Mar 2026 · LDI rates · Live Design audience · FOH 2026 Media Kit · FOH audience · PLSN 2026 rate card · AVL Times inquiries · Pro AVL Asia
04 / Booking
Build your campaign
05 / Community in action
Case studies
Case study · High school theater
From fixture shortlist to installation
As part of a $40 million school system renovation, the project team reported just over $3 million for lighting, controls, sound, video, seating and other upgrades. The team asked Everything Stage Lighting for firsthand advice on moving-head fixtures, then shared updates as the gear arrived and installation progressed.
256 comments across three documented posts, with hundreds of comments over the course of the project.
Fixture shortlist
138 comments
Equipment delivery
28.4K post reach · 71 comments
Installation update
34K post reach · 47 comments
Source: Everything Stage Lighting posts and Facebook Insights. Reach is reported per post.
Everything Stage Lighting · Member activity
Post examples
Getting into the trade
A member looking to move into live production asked about work experience and training.
6.3K post reach · 8 comments
Making a gear decision
A buyer asked working users about a fixture’s reliability, DMX programming and optics.
2K post reach · 23 comments
Solving a technical problem
A member asked for help bringing house lights under DMX control at a church.
5.3K post reach · 27 comments
An undergraduate lighting instructor also asked for sample plots and paperwork. The thread shared links to teaching resources and lighting archives.
In their own words
What members say
“I LOVE this Group!”
“That is so wildly interesting, thank you for sharing! Love this group!”
“Some of the best info, and most comedic pictures I ever get to see on fb!”
“Thank you for being kind.”
Inside the group
Source: Everything Stage Lighting posts and Facebook Insights snapshots. Reach is reported per post.